The Meaning Behind Haus of ASTRID

“Haus of ASTRID isn’t just a brand. It’s a space—one you return to, again and again, to remember who you are.”

At Haus of ASTRID, everything begins with intention. From the name to the symbols we carry, nothing is accidental. This isn’t just about style. It’s about creating space—space for truth, strength, and self-leadership.

Let’s start with the name, because it holds everything.

Why ‘Haus’?

A name that feels like home.

“Home isn’t a place. It’s a feeling.”

We chose the word Haus—the German word for “home”—because we’re creating something more than physical.

We’re building a feeling of belonging. An energetic space. A place where you can land, reflect, and just be.

• Haus is for the version of you that’s evolving.

• The one that’s catching your breath.

• The one that’s letting go or beginning again.

  
  

This is a space that welcomes every phase—with stillness, grounding, and grace.

Why ‘ASTRID’?

The embodiment of divine strength.

“True strength doesn’t perform. It simply exists.”

ASTRID means divine strength—a quiet, steady kind. The kind that leads from within. The kind that doesn’t need to shout to be heard.

We believe everyone carries this strength. Sometimes it’s hidden, sometimes it's forgotten, but it’s always there.

ASTRID is your reminder:

• You are capable.

• You are powerful.

• You already have what you need.

  
  

  

  
  

The Symbols That Guide Us

Two symbols shape the heartbeat of Haus of ASTRID:

The Lioness

She represents self-leadership, courage, and grounded presence. She doesn’t wait for permission. She knows her power and moves with purpose.

The North Star

A symbol of clarity and direction—the kind that doesn’t rely on external noise. It reminds us to tune inward, trust our truth, and keep going even when the way isn’t clear.

“Even when the path isn’t clear, your inner compass still works.”

These aren’t just visuals. They’re anchors. Reminders to come back to what’s true.

Why Intention Matters

In a world that moves fast, intention is a quiet rebellion.

We live in a culture that praises more—more noise, more speed, more stuff. But that rhythm isn’t always sustainable. Or soulful.

At Haus of ASTRID, we choose a different pace:

• We slow down.

• We create with care.

• We choose meaning over excess.

• We design for every version of you—not just the polished one.

  
  

“To move with intention is to move in alignment—with who you are and who you’re becoming.”

This is more than aesthetic—it’s a way of being.

How Intention Becomes Wearable

Our values don’t live in mission statements. They live in the pieces we create.

• A hand-drawn symbol on a tote.

• The soft embrace of a shawl.

• A mug that grounds your morning.

  
  

Every item is a small act of clarity. A wearable or usable reminder of your strength.

Whether you’re carrying your essentials or sipping your tea, these objects create a space—a moment—to come back to yourself.

A Space to Come Home To

This brand is for every version of you:

• The one who’s resting.

• The one who’s rising.

• The one who’s simply being.

  
  

You don’t need to have it all figured out. You don’t need to earn your worth. You just need a space that says:

“You’re already strong. You’re already enough.”

Haus of ASTRID is here to remind you of that.

Welcome Home

This is Haus of ASTRID:

• A place to belong.

• A celebration of quiet strength.

• A space for intentional becoming.