Rooted in tradition. Designed with intention.

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Haus of ASTRID is more than a brand—it’s a space. A space for grounding, expression, and becoming.

The word “Haus” evokes more than just a home. It’s a sanctuary.

A place of belonging, thoughtful design, and intentional living.

It invites you to arrive as your whole self—without performance, without pretense.

“ASTRID,” meaning divine strength, honors the power that lives within each of us.

The kind of power that doesn’t shout but holds steady.

The power to choose your own path, to shift when needed, and to lead your life with clarity and courage.

It’s not about having all the answers—it’s about trusting yourself enough to ask the right questions.

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At the heart of our brand are two enduring symbols:
The Lioness – a force of nature. She embodies presence, courage, and self-leadership.

She walks her path with quiet power.
The North Star – a guiding light. It represents inner truth, vision, and direction.

A constant when the way forward is unclear.

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Together, they remind us: strength is both instinct and intention.

You don’t have to wait until you feel “ready”—you already are.

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Our pieces are made to meet you where you are and move with you through every season of becoming. Whether you’re laid-back or dialed in, dressed down or fully elevated,

Haus of ASTRID is here for every version of you.

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This is more than fashion—it’s a mindset.
A commitment to authenticity.
A return to self.

Welcome to the Haus.
Your presence is power.