Rooted in tradition. Designed with intention.

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Haus of ASTRID is more than a brand—it’s a space.
“Haus” evokes home: a place of belonging, grounding, and thoughtful design.

“ASTRID,” meaning divine strength, speaks to the power that lives within each of us.

The power to choose, to shift, to lead.

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At the heart of our brand are two enduring symbols:
The Lioness – courage, presence, and self-leadership.
The North Star – clarity, direction, and unwavering truth.

Together, they remind us that strength comes from within—

especially when the path forward isn’t obvious.

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Our pieces are made to meet you where you are.

Whether you’re laid-back, dialed in, dressed down, or all the way up,

Haus of ASTRID is here for every version of you.